ONTRAC
From Startup to Supplier
A Business Development Journey
Porscha (Dr. PJ) Jackson, PhD
Government Business Development Strategist
Visionary creator and program manager of ONTRAC, blending award-winning expertise in small business growth with insider knowledge of government procurement. Honored by the Houston Business Journal and other prestigious organizations, she leverages her experience across municipal, state, and federal agencies to help entrepreneurs unlock opportunities, secure contracts, and achieve sustainable success.
About Program
Welcome to ONTRAC, a comprehensive 12-week capacity-building initiative meticulously designed to impart practical knowledge and offer hands-on guidance. This program is strategically crafted to cultivate economic growth by empowering small businesses with the necessary skills and preparedness for contracting opportunities. Join us on a transformative journey as we equip you with the knowledge needed to navigate and excel in the competitive landscape of government contracting.
Program Features
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Select modules that meet your business needs or complete the entire program in sequence
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Receive 1:1 coaching with each module
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Get 3 month mentorship package upon completion of full program
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Attend exclusive networking sessions curated for cohort connections
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Access the course on-demand to fit your schedule
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Experience subject-matter experts
This program consists of 8 modules
Module 1
Business Foundations
Learning Outcomes:
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Understand the differences between profit and nonprofit entities
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Complete business registration and EIN application
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Choose a business name aligned with brand identity
Module 2
Marketing & Branding
Learning Outcomes:
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Define your target market
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Understand branding and protect intellectual property
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Apply promotional strategies for customer acquisition and retention
Module 3
Operations & Compliance
Learning Outcomes:
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Understand tax types and obligations
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Differentiate between W-2 employees and 1099 contractors
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Identify necessary business insurance
Module 4
Money Matters
Learning Outcomes:
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Price products/services for markets
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Analyze profit margins and cash flow
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Explore partnership options for business growth
Module 5
Certifications & Registrations
Learning Outcomes:
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Identify relevant small business certifications
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Register for procurement platforms
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Create a compelling capability statement
Module 6
Procurement 101
Learning Outcomes:
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Understand solicitation types
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Learn corporate supplier development expectations
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Practice pricing and positioning strategies
Module 7
Doing Business Globally
Learning Outcomes:
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Understand basics of international business
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Identify trade resources and legal considerations
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Plan for business growth and sustainability
Module 8
Pitch, Practice & Procurement
Learning Outcomes:
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Practice responding to real procurement opportunities
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Pitch your business to buyers and funders
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Demonstrate program mastery and readiness
Program Summary
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12 week program starting January 2026
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One 3-hour session per week
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Enroll per module or for entire program​
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Enroll for the on-demand program
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Program workbook available
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Monthly informational webinars for details
